Marketing and Branding Specialist

Summary of tasks and work goals

Ly Gia Vien is expanding, and we are looking for a creative and results-driven Marketing and Branding Specialist to join our team. In this role, you will play a key part in developing and executing marketing strategies to support our sales efforts. Your expertise will be essential in creating a strong brand identity, driving product awareness, and engaging our target HORECA market.

Working time and place

  • During time: Monday to Saturday morning (9:00 - 13:00; 14:00 - 18:00)
  • Working place: SATRA Building - No.58 Dong Khoi, Ben Nghe Ward, District 1, HCMC.

Gross income: Negotiation

JOB DESCRIPTION

Marketing Strategy

  • Collaborate with the sales and management teams to develop comprehensive marketing strategies that align with business objectives.

Brand Development

  • Contribute to the development and maintenance of our brand identity, ensuring a consistent and compelling brand image.
  • Create and enforce brand guidelines for internal and external use.

Content Creation

  • Generate engaging content for various marketing channels, including social media, websites, email campaigns, and promotional materials.
  • Develop persuasive and informative product descriptions and value propositions.

Digital Marketing

  • Plan and execute digital marketing campaigns to reach target audiences effectively.
  • Manage and optimize digital advertising efforts, including pay-per-click (PPC) and social media advertising.

Social Media Management

  • Manage and grow our social media presence, creating and curating content, and engaging with the audience.
  • Monitor social media trends and engage in relevant discussions.

Marketing Collateral

  • Develop marketing materials such as brochures, catalogs, and presentations to support sales teams.
  • Ensure marketing collateral aligns with branding guidelines.

Market Research

  • Conduct market research and competitor analysis to identify opportunities and stay informed about industry trends.

Data Analysis

  • Use data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
  • Report on key performance indicators (KPIs) and adjust strategies accordingly.

Perform other tasks as assigned by superiors.

RECRUITMENT STANDARDS

Professional Knowledge

  • Professional qualifications: A bachelor's degree in Marketing, Business, or a related field

Professional Competence

  • Working experiences
  • Proven experience in marketing and branding roles, preferably in a B2B or product-focused environment.
  • Knowledge competence
  • Proficiency in digital marketing tools, social media platforms, and marketing software.
  • Analytical mindset with the ability to interpret and act on data insights.
  • Knowledge of the HORECA industry or similar segments is a plus.

Working Skills

  • Languages
  • Good English ability.
  • Fluent in Vietnamese language
  • Excellent communication and collaboration skills.
  • Soft skills
  • Strong creative and strategic thinking skills.
  • Excellent written and verbal communication skills.

Other Requirements

  • Gender: Both
  • Personal qualities
  • Responsibility and moving spirit
  • General ability
  • Always active in work, hard working to learn and update new knowledge.
  • Able to work under pressure
  • Good healthy

 

2023-11-30|||58 Dong Khoi Street, Ben Nghe Ward, District 1, HCMC|||Marketing Department||||||zBE83Uw8Tt_USrVy|||FULL_TIME|||USD|||HOUR|||single||||||||||||false|||

© 2024 Lý Gia Viên, Power by Ly Gia Vien

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