Marketing and Branding Specialist

Summary of tasks and work goals

Ly Gia Vien is expanding, and we are looking for a creative and results-driven Marketing and Branding Specialist to join our team. In this role, you will play a key part in developing and executing marketing strategies to support our sales efforts. Your expertise will be essential in creating a strong brand identity, driving product awareness, and engaging our target HORECA market.

Working time and place

During time: Monday to Saturday morning (9:00 - 13:00; 14:00 - 18:00)
Working place: SATRA Building - No.58 Dong Khoi, Ben Nghe Ward, District 1, HCMC.

Gross income: Negotiation

JOB DESCRIPTION

Marketing Strategy

Collaborate with the sales and management teams to develop comprehensive marketing strategies that align with business objectives.

Brand Development

Contribute to the development and maintenance of our brand identity, ensuring a consistent and compelling brand image.
Create and enforce brand guidelines for internal and external use.

Content Creation

Generate engaging content for various marketing channels, including social media, websites, email campaigns, and promotional materials.
Develop persuasive and informative product descriptions and value propositions.

Digital Marketing

Plan and execute digital marketing campaigns to reach target audiences effectively.
Manage and optimize digital advertising efforts, including pay-per-click (PPC) and social media advertising.

Social Media Management

Manage and grow our social media presence, creating and curating content, and engaging with the audience.
Monitor social media trends and engage in relevant discussions.

Marketing Collateral

Develop marketing materials such as brochures, catalogs, and presentations to support sales teams.
Ensure marketing collateral aligns with branding guidelines.

Market Research

Conduct market research and competitor analysis to identify opportunities and stay informed about industry trends.

Data Analysis

Use data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
Report on key performance indicators (KPIs) and adjust strategies accordingly.

Perform other tasks as assigned by superiors.

RECRUITMENT STANDARDS

Professional Knowledge

Professional qualifications: A bachelor's degree in Marketing, Business, or a related field

Professional Competence

Working experiences
Proven experience in marketing and branding roles, preferably in a B2B or product-focused environment.
Knowledge competence
Proficiency in digital marketing tools, social media platforms, and marketing software.
Analytical mindset with the ability to interpret and act on data insights.
Knowledge of the HORECA industry or similar segments is a plus.

Working Skills